Social media can be confusing.
Toss in the misinformation passed among inexperienced online entrepreneurs and you may have no clue how to effectively use these sites to grow your business.
Doing social media right involves following a few simple tips persistently.
Social media sites like Twitter, Facebook and LinkedIn can be goldmines for building bonds with folks and growing your cyber venture.
But you need to know how to use social media effectively to reap these sweet rewards.
Follow these smart tips for doing social media right.
1: Help Folks without Looking for Anything in Return
Help people on social media sites like Twitter and Facebook without looking for anything in return.
Retweet helpful content.
Facebook Share interesting content.
Do not look for anything in return; scratch someone’s back and leave it at that.
Giving freely without trying to get anything from each kind share sends off an abundant vibe that makes you irresistible to like-minded folks on social media sites.
2: Tag to Shout Out Folks Properly
Tag people on social media sites to give them credit for their work and to expand their social reach, as well as to lay the foundation for a powerful friendship.
Tagging someone when you share their content:
.Grows their friend network
.Builds their business
.Expands their brand awareness
.Lets them know that they have friends and fans who admire their content
Tag people only when you are shouting them out.
Never tag someone screaming for their attention when you are a stranger to that person. Desperation repels potential friends and makes you look like a spammer, leading to all sorts of problems on social media sites.
3: Share Offline Aspects of Your Life
Even though my blog posts and videos get some strong traction on social media my travel themed updates regularly get the most pop.
People love seeing the human being behind the Guest Posting Machine and what he does away from the laptop.
A few moments ago I shared an image of the mansion where we house sat in Doha, Qatar. Within hours the post registered super duper engagement rates compared to the rest of my posts.
If you met someone offline, you’d be a bore if you chatted business all day long.
Ditto for the online world, especially in the realm of social media.
Mansion House Sit -Doha, Qatar.
4: Be Social
Strange, that I need to write this, correct?
But most folks only see the media part and forget all about the social part, then wonder why after posting links only to their profiles why their social media accounts seem to be about as popular as a guy selling dinner-plate-sized chocolate chip cookies outside of a Weight Watchers Convention.
Social media is….social media. Don’t treat it like a one way street medium where you just post links all day long without engaging anybody, because your links and profile will be ignored.
Engage people. Comment on their Facebook updates. Chat people up on Twitter by @replying tweets with a genuine conversation.
Give your attention to people in an authentic way to get their attention.
5: Follow the Pros
Alonzo Pichardo is a pro’s pro when you’re talking social media.
One look at his Twitter and Facebook feed shows a mix of helpful updates, displaying his interests outside of business, but he also routinely shares other people’s content to help you build a thriving online business.
Following him on social media gives you a clear example of how to do social media right.
6: Persistence Wins
How do you befriend people offline?
Even if you hit it off quickly you often need to connect with someone over weeks and months to allow your friendship to genuinely take root.
Ditto for the online relationships you build through social media.
Patience, Grasshopper. Persistence wins in the social media game.
Be social on social media sites.
Persistently help other people.
Be human by sharing aspects of your life away from your online business.
Follow these tips to effectively use social media for your online business.
About The Author
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise.
P.S. If you have a second, sharing this article with your twitter followers would be a huge help. (It’s just to the left) I know, I’m shamelessly asking you to tweet my article, but it’s easy. And thank you very much…