It takes time. It takes a basic understanding. It takes effort. It takes content. Finding success online, also takes a little help from an internet marketing coach or system.
Here however, I wanted to dispel of any and all hyperbole based around this industry so that you, the beginner here, can have and put the best foot forward.
So, with that, let’s look at some of the internet marketing challenges most people face online when trying to build a successful business here…
Hyperbole, It’s Not A Marketing Strategy.
It’s still the wild, wild west here. From gurus to software and onto cheap-trick strategies, they are sold and resold every day online.
But, there are some who avoid this party altogether and do truly find successful strategies online that in effect, drive and help to convert more traffic, and without the hype.
So, let’s look at these simple strategies and, what internet marketing really is, versus what some tell us it is..
Marketing Strategies You Need To Know.
There are a few major platforms and strategies to know, and the reasons behind them to actually take heed to. Here they are.
You need a website, and more importantly, today you need a blog too. Listen, 63% of all products and services eventually purchased online, are referred by a blog post or video, or both.
There is a ton of noise online today. From people advertising in our news feeds, sidebar of news feeds, in the videos we watch and so on. It’s hard to focus with so much distraction in the way today.
This is why most successful business owners online have a website. Here, it is simply just you, and me and a simple conversation.
Get your website and blog going today, and see how most people online actually build highly effective lists.
2. Social Media Marketing.
Yes, there is a ton of noise here. And yes, you can actually cut through it long enough to stand out, and carry on the conversation on your blog or website.
Social media is becoming a lot less social and more business every year… Whether that is a good or bad thing will depend on your own opinion. But, in the end, it is what it is.
And if you are in the business of making money and driving traffic online, you can’t live without this aspect any longer.
Video, Podcasting, Facebook, Twitter, Yelp, Pinterest and so on, it is all apart of the complex strategies we use to drive traffic online.
Here is where we generate new eyeballs, and turn regular eyeballs into a community of loyal readers and followers of the quality content you create.
3. Email Marketing.
It’s true, 80% of the income you will make will be through your email marketing campaigns. From follow up messages to broadcast messages, here is how you turn a subscriber into, a loyal customer.
Email is a picky beast to tell you the truth, ask any successful online entrepreneur or business owner here.
We get jaded a bit when some unsubscribe or, even yell at us for the messages we send. But know this, that is far and few between if you know your target market in the first place and, educate them more than you try to sell them stuff all the time.
Make no mistake about it online, no list equals no real and substantial success here.
4. Content Marketing.
How do you target that audience and, with what do you target them with? The answer is simple, CONTENT.
Yes, paid advertising is fine, and we will talk about that, but, understand this, every successful business online uses content as it’s primary source of targeted traffic.
Why? Because search engines still produce the best and most target and responsive audience to date.
This includes videos, blogs, articles, press releases and even podcasts!
Internet Marketing Help, It’s For All Of Us.
As for myself, I found help too from a person that, in the end, turned out to be a great friend. See, know matter who you are, we all need a little internet marketing help at first.
No matter what your business is, you had to learn basic business practices to build it. Yes, YOU DID BUILD THAT, but you learned from other successful people on how to do just that, build it.
The same goes for marketing your business on the World Wide Web, we all need a little guidance when we first get here.
One of the biggest problems for most people online, is bad advice. This comes in the form of “top secret software”, “magic buttons” and my favorite, “get 1 million likes for $5 and be number one online!”
There are no shortcuts, not even paid media reach like Pay Per Click ad campaigns. See, once you are done buying the traffic, you have to woe the traffic and, when that’s done, start all over again buying traffic.
Paid media is fine, but it has it’s place in the overall aspect of internet marketing.
Once again, there are no shortcuts!
If you need help, let me give you a little free time to help you get some of the answers to building success online today.
P.S. If you have a second, sharing this article with your twitter followers would be a huge help. (It’s just to the left) I know, I’m shamelessly asking you to tweet my article, but it’s easy. And thank you very much…