If you have a heartbeat you see the phrase mentioned online on a daily basis.
This form of marketing is all the rage. Inspiring established online pros to share your content or to endorse you opens opportunities for you and your online business.
After reading a few more lame outreach emails via my inbox today though it becomes painfully obvious; most folks do influencer marketing from a piss poor, desperate or outright greedy energy.
Save the weak pitch emails guys.
Build meaningful friendships with big dawgs in your niche to do influencer marketing right.
Benefits of Connecting with Influential Marketers
.Expand your reach
.Help build your business by adding credibility to your marketing campaign
But these benefits only manifest after you have helped top folks for weeks or months without looking for anything in return.
After Alonzo and I connected he asked me to chat with him about how to succeed online.
Our chats have netted over 225,000 views on YouTube.
If that doesn’t convince you how connecting with established pros can benefit you and your business I don’t know what will.
Hold the right intent to make a real splash with big dawg entrepreneurs. Befriend people to build long term bonds, genuinely intending to help these folks without looking for a darn thing in return.
Top bloggers spot BS a mile away.
Online pros have their PhDs in spotting inauthentic, manipulative folks. We have seen their types hundreds of times.
Stand out from the crowd.
Allow your generosity to make you shine brightly in your niche.
Follow these tips to connect with online influencers.
Help without Asking for Anything
Help influencer bloggers without asking for anything in return.
Be a friend to become a friend.
Helping an establish blogger or marketer without asking for a favor or feature shows that you are interested in the individual, not what they can do for you.
How to help top bloggers:
.Retweet their latest posts
.Facebook Share their latest posts
.Comment genuinely on their blog
.Feature them on your blog
Helping influencers freely is the easiest way to pop up on their radar.
I appreciate anybody who retweets my blog posts or comments on my blog.
I remember these people.
Eventually, if someone helps me out over weeks, I tend to befriend the individual.
Budding friendships are the seeds from which prospering opportunities arise for both parties.
Chat about Offline Interests
I recall meeting some of my best buddies when I was 14 years old.
We chatted about sports.
Turns out we had similar interests so friendships slowly took form.
In the online business world, chatting about offline interests or hobbies shows you aren’t angling to use an influencer to advance your business. You genuinely want to get to know them better to befriend them.
Cultivate the art of detachment. Make it personal, not about business, when reaching out to top online entrepreneurs.
Most online big dawgs let their guards down the moment you mention a shared hobby or passion.
At this point you prove that you want to befriend them and build a meaningful, long term friendship.
A high volume of folks connect with me daily.
Some are old friends. Others are new connections.
As I only have 24 hours a day to work with I can only chat with so many folks.
People who comment authentically on my blog over weeks and months stand out in my mind.
Their persistence shows that they have what it takes to become an influencer.
Blog comment one night stands vanish quickly from my memory. Publishing one comment and disappearing for months is no way to impress someone who has given much of their lives to building their online business.
If you want to connect with an influencer be a persistent, generous presence.
Folks like Alonzo and I had to pay our dues to build successful ventures.
You will need to pay your dues to build rocking ventures and to connect with influential online entrepreneurs.
Fall in love with helping people.
Take an authentic interest in befriending big dawgs and you will have no issues connecting with influencers.
About the Author
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise.
P.S. If you have a second, sharing this article with your twitter followers would be a huge help. (It’s just to the left) I know, I’m shamelessly asking you to tweet my article, but it’s easy. And thank you very much…