From my viewpoint as a marketer and web designer for almost nine years , it’s a great time to own or start up a business. The internet makes it more cost effective than ever to get the word out about your products and services, no matter what industry you’re in today.
Most social media platforms are free to set up, and many targeted online ad platforms are very inexpensive. The most it will cost you to get your marketing campaign rolling, at least in the beginning, is time.
Gone are the days when people first look to the Yellow Pages to find a service or their new favorite restaurant. Make it a top priority to establish your business presence online .
No one can visit your business if they can’t find it, so displaying your biz online is a must.
If you plan to blog on your website, have some money on hand, or use social media in some capacity, then you will most definitely need a source of quality images to use. (no, you can’t just use images found on Google Images. They are copyrighted.)
TheStocks.im is free ,that helps you to get high quality, professional-looking images free. You can use their library of free (or dirt cheap) images to make calls to action on social media, thumbnails, etc.
If the creative part of you isn’t striking you over the head at the moment ,and you need an image, there’s nothing wrong with using one that’s already been made by someone else. Pexels.com provides an endless source of high quality professional and amateur photos that are available for you to use.
Make Friends and Engage on Social Media
What once started as a way for a business to separate itself from the competition , now has become a standard business practice. now a days, your business’s Facebook page or other social media presence are simply an extension of your website, ( which having a website is a must sooner then later 😉 )
Social media doesn’t cost a dime out of pocket to set up, but it does require time , especially in the beginning. If you don’t want to shell out for a social media managing service, stick with one to three social media platforms that you can easily manage without letting it fall to the waste side.
If you don’t have a website, it’s even more important to get engagement on social media, as your customers will rely on your social channels for everything they want to know about you and your company (business hours, address, phone number, reviews ).
Pump out blog posts, , do product reviews , sales and specials, anything that will keep your name on your target audience mind. Make sure you keep your info up to date and blog often, Above all, measure engagement, and continue to tweak your social media marketing for the best results.
Become an Expert
You know you’re good at what you do, and you know what you are talking about. Now you need to rally the masses and get them to know it, too. Consider GUEST BLOGGING on sites within your industry to surround your name and business with attention from other readers who are interested in what you have to teach or market to them.
Anytime you can get your name out to potential new customers and position yourself as a leader in your industry, you should. It helps legitimize you and your place in your niche or industry and it makes you the go to site/person for people in anything related to your industry. (Trust yourself and your skills and you will succeed with your business 🙂 )
P.S. If you have a second, sharing this article with your twitter followers would be a huge help. (It’s just to the left) I know, I’m shamelessly asking you to tweet my article, but it’s easy. And thank you very much…